Friendly's Jubilee Cake Is Back After Five Years — As a Cake, Not a Roll

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Friendly's has spent 91 years surviving recessions, changing tastes, and two bankruptcies, and its fans have spent the last five years asking for one thing back. The Jubilee is returning, but with a twist that has already divided the loyalists: it comes back as a cake, not the cylindrical roll they remember. The new Jubilee Cake headlines Friendly's "Snow Days" winter menu, and for holiday hosts, it is the rare comeback that can be picked up on the way home rather than hunted down in a supermarket freezer.

From Holiday Roll to 26-Ounce Cake

The original Jubilee Roll was a decades-long holiday tradition at the New England chain, and Friendly's discontinued all its ice cream rolls in 2021, citing declining demand. The flavor profile quietly returned to grocery store freezers in 2024 as a round ice cream cake, where reactions were mixed: fans were glad to taste the familiar flavors but said the round format "doesn't hit the same as the original." Now the dessert is officially back in the restaurant lineup as a whole frozen 26-ounce cake, sold from restaurant lobby freezers and digital takeout menus, with delivery menus listing it from about $15 to $17 depending on location.

What Is Inside

The cake preserves the flavor blend fans remember: layers of chocolate chip ice cream and chocolate ice cream beneath fudge drizzle, almonds, and chocolate candies, finished with a playful pink frosted border. That pink border is the detail longtime fans check first; it is the visual signature that says this is Jubilee and not just another chocolate ice cream cake. It is built for celebrations rather than by-the-slice diner service, which suits its new role as a holiday take-home centerpiece.

The Rest of the Snow Days Menu

The Jubilee Cake does not return alone. The Snow Days lineup adds a Snowfall Burger ($16.99) with bacon, white American cheese, and Alfredo sauce on a Parmesan pretzel bun, a Fireside Melt ($15.49) on toasted sourdough, a Peppermint Stick Fribble, and a Snowball Fight Sundae piled with toppings. Value deals run alongside: Better Together pairs two entrees with one appetizer from $24.99, and a Weekday Lunch Deal offers an entree plus a Happy Ending Sundae for $11.99. Nostalgia, as marketing researchers note, is a powerful asset for bringing back treats, and Friendly's is betting a pink-bordered cake can bring back the customers who grew up with the roll.

FAQ

Is the returning Jubilee the same as the original Jubilee Roll?
No. Friendly's discontinued its ice cream rolls in 2021, and the comeback is a round 26-ounce ice cream cake with the same flavor profile (chocolate and chocolate chip ice cream, fudge, almonds, chocolate candies, pink frosted border), not the original cylindrical roll.

Where can I buy the Jubilee Cake?
At Friendly's restaurant locations from lobby freezers and digital takeout menus, with delivery listings from about $15 to $17 depending on location, while supplies last.

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